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On January 17, the media centre Ukraine-Ukrinform presented the Recommendations and Best Cases to Implement Strategic Communications in Conditions of War.
The publication was prepared by the staff of the National Academy of the SSU together with Ukrainian experts in the field of strategic communications.
The Centre for Strategic Communication and Information Security was one of the reviewers of this work.
“We are witnessing the formation of schools of strategic communications in Ukraine. Ukrainian experience, which is unique, should be: a) accumulated and b) shared (with Ukrainian and foreign audiences). We are now witnesses of this. Another thing I would like to emphasize is the practical nature of the texts. Because most of the authors are practitioners of the ‘information front.’ We know them, we cooperate with them, and they prove their professionalism by their actions,” said Ihor Solovei, Head of the Centre for Strategic Communication.
Vineta Kleine, Director of the NATO Information and Documentation Centre in Ukraine, stressed the importance of strategic communications during the war and pointed to the unique experience of Ukraine.
“Information is an instrument of power that extends to both the civilian and military spheres. Ukraine has shown everyone how important it is when military and civilian communicators work in synergy.
The purpose of NATO’s communication on Russia’s war against Ukraine was simple: to demonstrate NATO’s continued support for Ukraine, to expose lies and fakes spread by Russia, to demonstrate support for the international order. And also to emphasize the Alliance’s unwavering determination to avoid further escalation and protect every inch of its territory,” said the Director of the NATO Information and Documentation Centre in Ukraine.
“The value of the publication that we launch is that it contains cases, recommendations and is a valuable source of information for all of us to understand, including communicators from different NATO countries,” added Vineta Kleine.
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