YouTube must delegitimize disinformation content as much as possible

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Mykola Balaban, Deputy Head of the Centre for Strategic Communication, spoke about this issue during the presentation of the study by the team Downward Spiral of Addiction: How YouTube Algorithms Promote Conspiracy and Propaganda:

YouTube’s policy now consists of small-scale interventions. If there is some kind of harmful channel, it will hide the channel or delete it. But the same content creator produces content that is spread on other YouTube channels and still gets promoted.”

YouTube should move away from the policy of small activities and develop a clear policy. The content with disinformation must be delegitimized as much as possible.

Roman Kulchynskyi, editor-in-chief of, added that YouTube should focus on ensuring that its algorithms not only served the interests of one particular person, but also generally eliminated disinformation.

“It is necessary to filter the threats that totalitarian regimes promote for Western countries and Ukraine, and eliminate them completely from the content,” Kulchynskyi said.

The event was also attended by Serhii Mikhalkov, the author of the study; Oksana Romaniuk, the head of the Institute of Mass Information; and Eduard Sukharev, SubSub expert.

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